Getting started

If this is your first time using Aptean eCommerce, please follow the steps below to set up your store:

1. Configure your store

2. Create a catalog and add products

A catalog is what your customers constantly deal with. That is why it is crucial to make it easy to browse and find needed products.

Create categories and manufacturers

Categories and manufacturers will be used in your catalog for product filtering. Learn how to deal with them and make the site navigation easier.

Add products

You can add products manually one by one or import your catalog from an xml file.

Define product variations

What if your products are variable, for example, you sell sneakers in different colors and sizes? In Aptean eCommerce you can set up specification and product attributes to manage this.

3. Improve customer experience in your store

Now when your catalog is filled with products, ensure that your customers are able to get all the support on their journey to a purchase.

Product reviews

Personal buying experience counts. It makes people trust you as a seller more. Learn how to make product reviews available for your online store and manage them here.

Wishlists

A wishlist is a good option for deferred purchasing. Let your customers add some products to wishlist to buy them later or to share with friends. It is also a good option for you to analyze your customers behavior.

4. Marketing & promotional tools

Marketing your store is essential to gain your customers loyalty and raise awareness among potential customers. There are many marketing options in Aptean eCommerce. You can offer special prices, advice products depending on shopping behavior, promote your store through email campaigns and much more.

Discounts and special prices

Applying special prices to products can encourage your customers to make a purchase sooner, and/or to buy more.

Loyalty program

The reward points functionality in Aptean eCommerce allows customers to earn points for certain actions (registration, making purchases).

Cross-marketing

In Aptean eCommerce. you can offer your customers additional products they may like based on their shopping behavior. It is also a good opportunity for you to up-sell some products.

Email campaigns

Create email campaigns to easily and quickly reach your target audience with special offers, news, educational content, and so on.

5. Aptean eCommerce special features for stores of any kind

Whether you want to do a small project or you are to start a marketplace, you can rely on Aptean eCommerce. There are many options to fulfil your business requirements:

Multi-vendor

Multi-vendor and drop shipping tools enable you to sell online without having to keep stocks or ship orders.